In his new book, Light’s Out: A Cyberattack, A Nation Unprepared, Surviving the Aftermath Ted Koppel paints a grim picture of the damage one person with a laptop could do to the economic infrastructure of the United States of America. While I haven’t read the book yet, it apparently explains, among other things, how a well-designed cyber-attack on just one of the nation’s three electric power grids could cripple the country and create untold misery. While some people might be tempted to look at Koppel’s investigation as sensationalist and overly dramatic, I, for one, am fully on board with the […]

Read More...

While Halloween is celebrated in some areas of the world at the end of October, the scariest thing a lot of people experienced last month was a reminder from the folks behind National Cyber Security Awareness month to be extra vigilant when it comes to our online security. According to research presented at a congressional hearing in the United States recently, 71 percent of cyber-attacks occur at businesses with fewer than 100 employees in the United States.   The Better Business Bureau (BBB) partnered with the National Cyber Security Alliance (NCSA), one of the groups behind Cyber Security Awareness Month, […]

Read More...

We looked at hundreds of thousands of web pages In the process of setting up the 180FIND Directory and we were amazed at how few actually seemed to present their business in a powerful way. That website piece is tough for most companies and it doesn’t help that online marketing is continually evolving. What’s more, while most of us are adept at our areas of core competency, if we were ace marketers, we’d be selling that service, instead of the product or service we’re focusing on at the moment.   But a strong website is important and here’s why:   […]

Read More...

I came across a valuable resource recently that had this shocking advice for businesses with websites to manage: don’t worry about your keywords. Huh? Many of us in the business world learned long ago that keywords were the key to the online marketing kingdom. They used to be the linchpin around which our Search Engine Optimization (SEO) efforts rotated, the shining star to every wandering business.   What do you mean we don’t have to worry about them anymore?   According to the highly respected online marketing experts at Hubspot, a global organization dedicated to helping businesses make more money […]

Read More...

Back at the dawn of the internet we noticed that many businesses embraced the promise of online marketing with great fervour and high hopes. Most of us believed at the time that this internet thing was a game-changer. It was going to allow the little guys to compete with the big guys on an equal footing.   Fast forward a decade or two and reality has set in. It can take a large amount of capital to a) create a great website and b) make sure that website gets found when the people with whom you want to do business […]

Read More...